Crucial Catalyst is about bringing positive change to our society. Our top goal – eradicate world poverty. In our lifetime. Yes, we do believe it’s possible. But it will take some work, from folks like you and us, working together. It’s not going to be by some small act like recycling. We’ve been sold that lie long enough. The little things are great, but we need more. Much more.
On the media front – our focus is primarily on food, water and energy. But life is complex, isn’t it? So we cover topics about money and such, and call the whole thing “society.”
On the business front, we are excited about innovators who are bringing positive change to our world, and so we want to support them as much as possible. Down the road, we hope to have an “inventors’ corner.” For now, they can be encouraged by articles and podcasts about them.
Our main focus is on new energy innovations and sustainable farming technologies.
All the best to you and yours.
–Ephie Risho & Jeff Pernell